bookmarkrole Chapter 929 Split Plan
Chapter 929 Split Plan
Chapter 929 Split Plan
In the conference room, Jing Gao turned his head and asked Fang Shaofan beside him, "Is there no problem with the integration of the TV series production department of Phoenix Film and Television after the past two years?"
"No problem." Fang Shaofan replied.
Although he has only been in charge of Phoenix Film and Television for a short time, the various departments of Phoenix Film and Television are operating smoothly.Otherwise, the producer-centered system would not have led to the top sales of major domestic film and television production companies.
Quantity, quality and cost control are still beyond the peers.
Jing Gao said to Gong Yu, Wang Wenhan, Song Fangjin and others: "The script is the center, and the production process will be completed by the TV drama production department of Phoenix Film and Television. This will be a slight integration with iQiyi.
Regarding the status and rights of screenwriters.For matters in the industry, I need Mr. Wen Han and Mr. Song to call on you. Here at Phoenix Film and iQiyi, I can directly settle it and compare it with Hollywood standards.Go back to Shaofan for details, you and Gong Yu and the others can negotiate a detailed rule.
anymore question? "
Wang Wenhan couldn't help persuading him: "Mr. Jing, I admire your determination very much, and thank you for accepting my suggestion and Fang Jin's. However, it is not that simple to implement the play-centered system. All kinds of questions. I want you to be mentally prepared.
For example, iQiyi is now transforming into a self-produced TV series, so where does the money it invests come from?If Phoenix Films sells TV dramas in the form of scripts, what kind of data will be used for settlement?Now the Internet generally uses traffic to settle accounts.
If this settlement method is not appropriate, in fact, it will eventually lead to the model of traffic stars. "
Jing Gao said without hesitation: "I will invest! In addition, the stock price of iQiyi is not bad recently. I am going to sell part of the equity to withdraw funds. There is only one standard for settlement: real data.
Traffic stars, if their fans are willing to pay membership fees, let them enclose themselves.But I'm not used to controlling reviews and scoring high marks here.
Now it is all about big data learning, and it is completely possible to use technology to isolate them.Fans with certain traffic will swipe to their idol's movies.Others won't get it.
Settlement standard issues, go back to work, and slowly run in. "
Wang Wenhan nodded.He actually has a lot to worry about.For example, the screenwriting team and so on.But Boss Jing is determined to get things done and spend real money, as long as he reminds him.To talk too much is to throw cold water on them, which is not in line with their original intention!
In any case, the first step to change is to go out.It may not be favored by others, but it is a small first step, which is a good start.He hopes that, relying on the strong capital strength of the Phoenix Group, iQiyi can survive until the day of its real transformation!
"Let's adjourn the meeting. Shaofan and Gong Yu, both of you stay, and Mr. Wen Han and Mr. Song, you also stay for a while."
...
...
Jing Gao announced the end of the meeting, and soon there were many people in the big conference room.Xie Shutong and Song Nianyi were also kept by Jing Gao.
Jing Gao went to the bathroom and came back, drank the warm tea Feng Wan made for him, and when he was about to talk about the producer problem Xie Shutong mentioned, Gong Yu asked: "Boss Jing, I have something I want to talk to you in private talk."
Jing Gao was a little strange, but still agreed, "Okay, Shaofan, prepare a small conference room for us."
"Mr. Jing, this way please." Fang Shaofan was of course familiar with the Phoenix Film and Television Headquarters Building, and brought Jing Gaoge to the small conference room diagonally opposite the large conference room.
A solid wood oval conference table is displayed in the small conference room, which can accommodate about a dozen people for a meeting.There are also projectors and other equipment.
Jing Gao gestured for Gong Yu to take a seat, and he sat casually in a soft and comfortable boss chair.
Gong Yu sat down three seats apart, which was not too far away. After pondering for a few seconds, he said, "Mr. Jing, our iQiyi currently has more than 8 employees, and we provide entertainment services including multiple entertainment services." Apple tree” business model, involved in advertising, membership, brokerage, rewards, publishing, distribution, licensing, games, e-commerce business. If we fully transform to the Netflix model, it will require large-scale layoffs, which will cause severe turmoil! public attention."
Then, he paused, "Boss Jing, I wonder if you are interested in splitting iQiyi?"
Jing Gao was stunned, he didn't expect Gong Yu to come up with a split plan, and he didn't expect that iQiyi actually employed more than 8 employees and got involved in a bunch of messy businesses.This made him wonder where to start complaining.
Gong Yu saw that Jing Gao was thinking, and persuaded him: "Mr. Jing, our staff is two-thirds more than Tencent Video. It is estimated that more than 6000 people will be laid off. In this way, there is too much movement!"
In addition, our flagship product of iQiyi is actually a variety show.Among the ten variety shows with the most viewers last year, five were from our iQiyi.At present, in China, variety shows are a powerful tool to attract traffic and members.
However, Netflix does not have variety shows.My idea is to spin off the rest of the assets together with the variety show production department.In fact, Mango TV, which currently has the fourth largest domestic market share, focuses on variety shows.
We can definitely compete with Mango TV!The content of variety shows is a gold mine, it is best not to give up!If there are still teams in the company who are unwilling to adapt to the American drama production model, they can also be packaged into this new company.
The rest of the new company's business, such as literature website, comics, publishing, live broadcast, short video and other businesses, will be slowly divested and abolished. "
Jing Gao couldn't help but sighed softly, "Gong Yu, I'm really curious, and I don't intend to offend you. What is the business logic of your business? Many of your businesses are loss-making, right? For example, e-commerce. You Why do you want this? Another example is games, why do you keep this kind of money-burning department?"
Gong Yu sincerely argued: "Mr. Jing, the Apple Tree business model is a business model that all Internet video platforms have. Because the parent company Baidu has not set foot in many fields, so I have it here. The purpose is to have more than one fish. eat."
"Your analogy is quite vivid! Consumers are fish. The characteristics of capital are full!" Jing Gao said sarcastically.
Judging from his contact with several business leaders, anyone who engages in this kind of cleverness in business to squeeze users can still make a lot of money in small businesses.However, if the annual sales have reached the level of one billion, it is basically a trail for a company to do so.
Jing Gao said: "Okay. I agree with your idea of splitting up. Anyway, you are also a veteran in this industry. Even if you spin off a Mango TV, you will still make money!
You handle the specific things.I have only one request for you, the rest of the iQiyi department must and must complete the transformation to the Netflix model.That is, content is king! "
"I'm fine." Gong Yu breathed a sigh of relief, and quickly assured.In this way, he has an explanation to his team and subordinates.Even if Mr. Jing is not interested in this new TV streaming media, he will no longer invest.That's also a question for later.
Gong Yu got the answer he wanted, and felt that Mr. Jing was actually not as difficult to get along with as the rumors said, and said with a smile: "Mr. Jing, you just said that you want to sell the shares of iQiyi to raise funds for the auction?
I'll cooperate with you here.You disclose the sale information first, and we will start the spin-off plan after your equity is sold out. "
Jing Gao glanced at Gong Yu with a half-smile, and said, "Mr. Gong, you are not optimistic about iQiyi's future stock price?"
iQIYI's income mainly comes from four sectors: membership services, online advertising services, content distribution, and others.Others mainly refer to live broadcast and online games, which can contribute nearly 10 billion in revenue to iQiyi in a quarter.
Gong Yudao: "Mr. Jing, American investors have been looking forward to our Chinese Netflix story to the extreme in June, giving us a market value of 315 billion US dollars. However, as our quarterly reports continue to be released, the stock price has been slowly falling. I have a hunch that it will fall to around $150 billion in the future. If you want to sell stocks, you have to do it early."
Jing Gao nodded and said, "Let's go, Mr. Gong, let's go back to the meeting."
(End of this chapter)