bookmarkrole Chapter 161 Almost, It's Time To Close The Net!
Chapter 161 Almost, It's Time To Close The Net!
After seeing [Mo's Bicycle], it started to do a lot of publicity work,
In Kyoto City, [Yunfei Bike] also immediately held an emergency meeting.
At the head of the conference room, Liu Bing, the CEO of [Yunfei Bike], asked directly:
"In the past few days, how's the increase in the number of registrations over [Mo's Bicycle]?"
Hearing Liu Bing's inquiry, a manager surnamed Wang immediately replied:
"The publicity work [Mo's Bicycle] over there is really too ruthless."
"A large number of celebrities are helping them promote."
"In just three days, the number of new users of [Mo's Bike] has approached 20 million!"
"Mr. Liu, we can't let them develop any longer, we have to respond immediately.'
Hearing these words from Manager Wang, Liu Bing also nodded with deep satisfaction:
"It really needs to be responded as soon as possible."
Then, just as Liu Bing finished speaking, a vice president surnamed Zhou couldn't help but speak:
"Propaganda is definitely necessary, but the way of propaganda, don't we have to study it more carefully?"
"Could it be possible that we should be like the other party and invite a large number of celebrities to do publicity and promotion?"
"Is this price too high?"
Everyone present understood what Vice President Zhou meant.
Jiaxing’s publicity method, this [Yunfei Bicycle] can’t be prostituted for nothing.
People rely on brushing their faces, why prostitute?
Therefore, if you want to compete with Jiaxing, [Yunfei Bike] has only one way,
That is to invite a large number of celebrities to promote them.
However, [Yunfei Bike] here invites celebrities to publicize, so you have to pay, right?
One or two is fine,
But ten please?
That's quite an expense.
Vice President Zhou's words were also agreed by many people in the conference room.
But in the next second, Manager Tian couldn't help but said:
"Even if it costs money, there's nothing you can do about it!"
"Could it be that we just watched ourselves helplessly, being gradually distanced by the other party?"
"It was hard for us to catch up with each other."
"So Mr. Liu, I mean, we have to learn from [Mo's Bicycle]!"
"Don't skimp on the cost of publicity!"
Liu Bing nodded:
"I personally think that what Manager Wang said is reasonable.
"The opponents have started to promote themselves so vigorously, and we can't block our future development just because of some publicity fees."
After saying this, Liu Bing looked at Manager Wang:
"Old Wang, if we want to do the publicity work without being stingy with [Mo's Bicycle], how much do you think it will cost?"
Hearing Liu Bing's inquiry, Manager Wang immediately replied:
"I have already estimated that roughly 500 million yuan is needed."
500 million!
Hearing this number, Liu Bing felt some pain in his flesh,
Jiaxing can swipe their faces, but if they [Yunfei Bicycle] want to do the same amount of publicity, they have to pay real money.
However, this is also impossible,
What can I do without paying?
I don't want my children to be caught by wolves. If I want [Yunfei Bike] to occupy more markets as soon as possible,
Don't be stingy with money for publicity!
Thinking of this, Liu Bing also gritted his teeth, and made a direct decision:
"The 500 million publicity fee, we just pay it."
"You must not be left behind by the opponent!"
Liu Bing had just finished speaking,
Suddenly, a little secretary came up to him and whispered something to him,
After listening, Liu Bing's face immediately became suspicious:
"real or fake?"
"Aren't they [Motor bikes] short of money now?"
"Why are you going to start the D round of financing?"
Seeing Liu Bing's puzzled eyes, the little secretary hastily said:
"This news has been officially confirmed."
"And the financing targets, they have already determined." "
"This is the information I collected, Mr. Liu, please take a look!"
After reading the materials handed over by the secretary,
Liu Bing immediately raised his head and looked around the meeting room:
"Just now, I got the news!"
"[Mo's Bicycle] will start the D round of financing next week."
"The amount of financing this time has reached a huge amount of 5 billion!"
Hearing these words from Liu Bing, all the senior executives of [Yunfei Bicycle] present were stunned.
[Mo's Bike] Is the D round of financing going to start next week?
Did I make a mistake?
It has already developed to this level, and still need to continue financing?
Generally speaking, a company needs to go through several stages from establishment to maturity.
They are: the initial stage of establishment, the development stage, the profit stage, and the stability maintenance stage!
Most of the financing situations will appear in the [development stage]!
Once the market layout is almost complete, this stage of development can also be transformed into a profitable stage immediately.
In the eyes of Liu Bing and others, [Motorcycle] has now passed the development stage and turned to the profit stage.
In terms of business conditions, they are completely self-sufficient,
So Liu Bing and the others didn't think of it at all. It's such a time, why are they still financing?
Thinking of this, Liu Bing couldn't help looking at Zheng Xiong:
"Xiao Zheng, in the original plan of [Mo's Bicycle], do they have any plans for the next step?"
Zheng Xiong is sitting at the edge of the conference room,
Although [Yunfei Bicycle] took him in, in fact, they just regarded [Zheng Xiong] as a tool to deal with [Mo's Bicycle].
Right now, hearing Liu Bing asking himself, Zheng Xiong replied in a hurry:
"According to the previous plan, there should be no need for [Mo's Bike] to start a new round of financing."
"Mr. Liu, I don't know what they are going to do now."
"Is it possible that you want to invest in a new project?"
Invest in new projects?
It is indeed possible,
It's just that Liu Bing couldn't figure it out, he still hasn't come out on top in the [Bicycle Market].
At this time, Mo’s bicycle, do you still have the mind to invest in other things?
Regarding this point, Liu Bing was really puzzled.
Forget it, don't think about it if you can't figure it out,
A few seconds later, Liu Bing spoke directly:
"In the past few days, take a good look at the other party's dynamics!"
"Look what they are trying to do!"
"And now, let's go back to the previous topic!"
"Those who agree with the company spending 500 million yuan to do publicity work, raise your hand!"
Seeing that more than half of the people raised their hands, Liu Bing nodded:
"Old Wang, I'll leave it to you to do the propaganda work!"
"Don't skimp on money!"
"As many big names as Jiaxing can invite, we will invite as many!"
[Yunfei Bike] The follow-up efficiency here is also very high,
Soon they spent huge sums of money and invited a lot of celebrities to help them do publicity.
[Chinese idiom: For low-carbon travel, use Yunfei[!]
[Zhang Yixing: [Yunfei Bike]! My choice!]
[Zhou Dongyu: [Yunfei Bicycle] is still very comfortable to ride, friends who need to travel in the future can try it! 】
[Yang Zi: [Yunfei Bike] offered a lot, I can't refuse, emm!]
Invited by [Yunfei Bicycle] with massive funds, a large number of celebrities have also become their publicity ambassadors.
Now the download volume of [Yunfei Bike] and the number of daily active users have also been significantly improved.
Its growth rate is no less than that of [Mo's Bicycle].
Jiaxing, in the office!
Seeing that many "old acquaintances" are helping [Yunfei Bicycle] to promote,
Boss Yang couldn't help clicking his tongue secretly:
"[Yunfei Bike] Isn't this too rich?"
"If so many people are asked to help promote it, don't they take money as money?"
"It's worth hundreds of millions, right?"
Boss Yang can prostitute for free by showing his face, but [Yunfei Bicycle] does not have this condition.
Right now, they were able to invite so many people, without thinking about it, they must have paid real money.
After hearing Boss Yang's emotion, Lin Fei smiled and said:
"I did a rough calculation, and based on their publicity, the publicity cost must have exceeded 100 million!"
"It has to be said that their imitation speed is really fast, and they are immediately marked with them.
Fatty is beside him, counting:
"one!"
"Two!"
"Three!"
"Sister Mi, I counted just now, they have invited a total of seventeen celebrities to help them promote.
"Oh my god, it's too scary, all of them are old acquaintances!"
"Several of them are higher than our cafes."
"It's too big for them."
Boss Yang smiled helplessly:
"Then what can we do?"
"People are willing to spend money, can we stop it?"
"But Lin Fei, things have already developed to this extent, should we take some other measures in the future?"
Lin Fei nodded:
"Right now, I can be sure that [Yunfei Bike] is going to fight us to the death."
"It doesn't matter, since the fish are already hooked, let's just keep playing with them.
"Tell Tianxia Investment that our D round of financing can start!"
a few days later,
[Mo's Bicycle] The D round of financing has finally begun!
In this round of financing, [Mo's Bicycle] has introduced a new financing target: Atlantic Capital!
In this round of financing,
[Lin Fei personally invested 1 billion, and his shareholding has reached 37% after adjustment]
[Jiaxing invested 1 billion, and its shareholding has reached 24% after adjustment)
[Tianxia Investment invested 2 billion, and its shareholding has reached 26% after adjustment]
[Atlantic Capital invested 1 billion, and its shareholding has reached 12% after adjustment]
[In this round of financing, Fatty did not contribute any money, so her equity was diluted to 1%]
And the market value of [Mo's Bicycle] has also increased from the original 6 billion to 12 billion!
Now, the amount of funds held by [Mo's Bicycle] has become more!
Under Lin Fei's instructions, [Mo's Bicycle] quickly started a new big move.
And this big move is to invite some big stars to become their [Mo's Bicycle] image spokespersons!
Before, Boss Yang invited Yan Yan and the others to help promote the company. To put it bluntly, it was just to send out a scarf and say a few nice words.
After all, there is a relationship between people, and if they need help in the future, Boss Yang will spare no effort!
But now, those artist friends are officially invited to serve as [image spokespersons], and the situation immediately becomes different.
This requires a formal contract. Wouldn't it be too much not to pay someone for the endorsement?
Now, Jiaxing also began to spend real money on publicity.
In the past few days, Mo's Bicycle] and (Yunfei Bicycle) have created quite a buzz on the Internet!
If you pay attention to the Internet every day, you will find one thing. These two companies seem to be completely on the same page in terms of publicity.
Today, I saw [Mo's Bicycle] spent 40 million yuan to sign Liu Tianwang as the image spokesperson,
Tomorrow, you will be able to see [Yunfei Bike] there, spend 45 million, invited Zhang Tianwang!
"..." [Mo's Bicycle] and [Yunfei Bicycle] are fighting in this wave of rings, Xiu'er!"
"Come, come, everyone has placed their bets at the opening, bet to see which star they will sign as their image spokesperson next!"
"I bet on Miss Zhou Xun! A pack of spicy strips, is there anyone following me?"
"Sister Song Qian seems to be idle too, she is also very hopeful."
[Yunfei Bicycle] I finally "guessed" [Mo's Bicycle] Why is there a new round of financing here, good money)
It turned out that their next step was to spend a lot of money on publicity.
In this case, 【Yunfei Bicycle】can't let the opponent succeed,
Isn't it just spending money on publicity and grabbing the market?
Let's fight for real money.
Not only invite [celebrity endorsement], but Jiaxing's handwriting has also radiated to other publicity fields.
Such as advertising on TV stations, such as promotion of variety shows!
Anyway, what did [Mo's Bicycle] do here, Yunfei Bicycle] is all following the example.
In just one month,
Both parties have already invested no less than 500 million yuan in publicity!
The battle between the two can be said to be quite fierce.
One month later, Wang Haiyang from Tianxia Investment came to Jiahang in secret:
"Lin Fei, how much did you spend on publicity during this time?"
Hearing Wang Haiyang's question, Lin Fei replied:
"More than 500 million!"
"Now, the number of new registered users of [Modi Bike] has reached 175 million!"
[Mo's Bicycle] Over 500 million was spent on publicity,
As for [Yunfei Bicycle], it’s almost 1 billion yuan already.
After all, Boss Yang still has a bit of a face in the industry, and he can save a lot of money by doing things in the entertainment industry.
That is to say, if [Yunfei Bike] wants to compete with [Jiaxing] in the entertainment industry, it is destined to pay a higher price!
After learning about the specific current situation of [Motorcycles],
Wang Haiyang asked:
"Then, should we close the net and eat now?"
Lin Fei nodded:
"It's almost time!"
"It's time to kill [Yunfei Bike]!"
The first update!!!
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